Toshiba :: GCSE Business Marketing Coursework

ToshibaToshiba The Future is TheirsIn 1875 Hisashige Tanaka established Tanaka Seizo-sho, Japans first manufacturer of telegraphic equipment. The company thrived for over 60 years as an independent entity. In 1890, Hakunetsu-sha & Co., Ltd, was founded. It was Japans first manufacturing facility of electric incandescent lamps. Then in 1939, the two companies merged to become Tokyo Shibaura Denki. They were in a flash an electric equipment manufacturer. The companys reputation was established rapidly and they soon became known simply as Toshiba. They made this official with the name change to Toshiba in 1978. Throughout the companys long life there prevail been many major inventions that have guaranteed them a place in history. Among these are the followers worlds firsts1. 1967first automatic zip code reader2. 1970first color video phone3. 1986first laptop personal computers4. 1995 unquestionable high-density optical disc, DVD They have remained successful for many years because of their ability to stay on top of the world of technology. This is no small feat. Numerous companies have been lost because of a rapidly changing technology market that most were unable to keep up with the pace. With a resume of inventions spanning more than 120 years, a solid financial history and their status of being a multinational corporation, where does Toshiba go from here? Can they continue to keep up the pace of the recent with the technology market changing more each and every day? What can they do to maintain their current level of success without compromising their value and commitment to the global society? To sum up all these questions Whats next for Toshiba?Before looking at what the next step should be for Toshiba, it is undeniable to examine what the driving forces behind the operation and all its decisions are. For them, The Basic Commitment is this force. In 1990 this Commitment was formulated as a statement of management philosophy. all management decision made is done so by the guidance set forth in the Basic Commitment, which follows We, the Toshiba Group companies, based on our add up commitment to people and to the future, are determined to help create a higher quality of life for all people, and to do our part to help tally that progress continues within the world community