Understand the communication process Essay Example for Free

Understand the communication make for Essay1.Identify two key stages in the communication process. (2 marks) The two key stages in the communication process are the sender who sends the message and the recipient who receives the message. Eg when I send message to my friend I become the sender and when she receives the message she becomes the receiver.2.Identify two barriers to communication and in brief explain how these two barriers toilette be overcome.(4 marks) The two barriers to communication are insufficient preparation and noisy environment.To overcome preparation barriers we need to plan fore and prepare before communication. We need to figure out what we are planning to deliver and whether we need feedback or not .And also thinking about the recipient reaction and the communication media they might create so that you advise choose the best media to communicate. And to overcome noisy environment barrier we need to hold the confluence in the meeting room if it is face-to-face communication, while talking on the phone we mickle go to a less noisy place and communicate. disposition methods of communication3.List two methods of communication that you could use with your team and state when it would be appropriate to use each of the methods you have listed (4 marks) The two methods of communication that I can use in our team are face-to-face communication and leaving messages on the notice board. We can use face-to-face communication on enceinte briefing about what we are planning to do today which we do every morning before opening the Nursery. This way we can communicate rise with each other and can receive feedbacks so that everyone knows their role for the day .And we can use notice board to leave messages to the parents and staffs as well .We can give them notice on what days the children are having extra activities, about parent and staff meeting and so on.4.Identify one written method of communicating with someone outside your team and identify one advantage and one disadvantage of using the method you have identified. (3 marks) The written method of communication that we can use with someone outside our team is through formal letter. The advantage of sending formal letter is we can have it as a inference later and we get time to think and plan what should be written in the letter. The disadvantage would be there would be chances it might get helpless on the way so the recipient might not receive it and through this method we wont be able to receive feedback soon.Understanding the splendour of maintaining accurate records of one-to-one communication5.Briefly describe two methods of maintaining accurate records of one-to-one oral communication(2 marks) The two methods of maintaining accurate records of one-to-one oral communication are make notes in the diary while having the conversation so that in future we know what actually we discussed and the other one is conforming by email. By doing this we have a proo f that we agreed on something through communication and it conforms the things we talked and agreed on our oral communication. The other method is e-mail, which conforms what has been said to someone to prevent whatsoever misunderstanding or forgetfulness or to let someone else know what has been said or agreed.

Demonstrating Omniscience Omnipotence And The Omnipresence Of God Religion Essay

Demonstrating Omniscience Omnipotence And The ubiquitousness Of god Religion EssayThe objective of this research paper is to demonstrate the omnipotence, omniscience and ubiquity of divinity and how these relate to the life and ministry of the Lord the Nazarene. The entire Bible from Genesis to Revelation does mention on the Omnipotence, Omni aim and Omniscience of God. This paper allow for walk us through first from the OT, NT and then the life and ministry of messiah Christ.In the beginning of creation in Gen 11-3, when He created the world, it shows God is Omnipotence, In the beginning God created the heaven and the earth. Now the earth was formless(prenominal) and empty, darkness was over the surface of the deep, and the heart and soul of God was hovering over the waters. And God said, Let there be light, and there was light. It shows. He is the all-powerful Lord who has created all things and sustains them by the Word of His power. The Bible reveals that God is all powe rful and in the final sense is the ruler of chronicle and nature.Omnipotent in the Old Testament and New TestamentOmnipotence refers to Gods unlimited power. In the Old Testament, El Shaddai is translated Almighty God (Gen 171 line 517). God is descried as performing natural wonders (Gen 11-3 Isa 4424 Heb 13) and spiritual wonders (2 Cor 46 Eph 19 320). In Gen 1814, God is able to create new thing and nonhing is impossible to Him. Then in Ps 1153, He does any(prenominal) pleases him. And in Ezek 3626, He is able to create a new heart. God manifestation acts include creation, nature, history, providence, and redemption. Thus in Daniel 435 Amos 92, 3 show that nothing evades Gods omnipotence.It is also demonstrated by the work of the Holy Spirit, in Scripture compared to wind, water, and fire The ordinary manifestations of these elements afford no mensuration of the effect they are able to produce. Wind Pentecost was the analogue of the wind Spirit, who bore everything forward s Him on the first day of creation (Gen 12 Eze 3710 legerdemain 38 Acts 22). The power of resurrection John 1125 Rom 14 Eph 119-20.God cannot do that which is self-contradictory or contradictory to His own nature, because His omnipotence is of His own essence, and He is all-Being out which all existence must arise.Gods omnipotence is also revealed in Philippians 121 because we ingest that He is able to subdue all things. We see Paul rejoicing in Romans 832-39 because, if God is for us, then who can be against us? God is not limited in what He can do and nothing can overpower God. Furthermore, there is nothing that God cannot overpower. Hence it is written in Colossians 29-10, Christ, who is the head over every power and authority.Omnipotent in the life and ministry of savior ChristIn the life and ministry of delivery boy Christ, He demonstrates that he had all authority of heaven and earth Matt 2818, Then Jesus came to them and said, All authority in heaven and on earth has bee n attainn up to me And in Mark 25, 7, 10 states that Jesus had the power to forgive sins, something only God can do.In the New Testament the great personification of this redemptive omnipotence is the resurrection of believers (Matt 2229 Mk. 1224) and specifically the resurrection of Christ (Rom 417, 21, 24 Eph 119ff). Gods power is evidenced in the whole process of redemption (Mat 1926 Mk 1027 Rom 831 Eph 37, 20 1 Pet 15 Rev 1117).Further in Matt 39, out of these stones God can raise up children for Abraham. Again, He has the power to create new things.Omniscience in OT(Look up in dictionary)Omniscience refers to Gods superior knowledge and wisdom, His power to know all things. God is the Lord who knows our thoughts from afar. He is acquainted with all our ways, knowing our intelligence activitys even before they are on our tongues (Ps 1391-6, 13-16). He needs to consult no one for knowledge or understanding (Is 4013-14). He is the all-knowing Lord who prophesies the events of the future, including the remainder and resurrection of His Son (Isa 53) and return of Christ at the end of this age when death will be finally overcome (Rom 818-39 1 Cor 1551-57). exactly the all knowing and all powerful God can guarantee real freedom from sin, decay, and death. He can begin a process of variegate in believers during the present age where the Spirit of the Lord is, there is liberty (2 Cor 317). Nelsons New Illustrated Bible Dictionary, General Editor. Ronald F. Youngblood. Nashville, Tennessee Thomas Nelson Publishers, 1986.Scripture declares that Gods eyes channelise all over, in orther words God watches and knows everything (Job 2423 Psalms 3313-15 13913-16 Proverbs 153 Hebrews 413 Jeremiah 1617 Daniel 222 and Ezekiel 115). He searches all hearts and observes everyones ways (1 Samuel 167 1 Kings 839 1 Chronicles 289 Psalms 1391-6, 23 Jeremiah 1710 Luke 1615 Romans 827 Revelations 223) in other words, he knows everything and everybody all the term. Also, he knows the future no less than the past and the present, and possible events that ever happen no less than actual events that do ( 1 Samuel 239-13 2 Kings 1319 Psalm 8114-15 Isaiah 4818). (God understand all things. His understanding is limitless. It cannot measure). All His knowledge is always immediately and directly before his mind (Psalm 1475 Isaiah 469-10 Psalms 1391-6 Isaiah 4013-14 28 cf. Romans 1133-36 look through). In Job 2310, and Psalm 10314 talk about God knowing our needs.In Gen 1613, God is referred to as the God who sees. Prov 153 teaches The eyes of the Lord are everywhere, keeping watch on the wicked and the good. Similarly, Ps 3415 affirms, The eyes of the Lord are on the righteous and his ears are attentive to their cry. Job realized Gods eyes are on the ways of men he sees their every step. There is no dark place no deep shadow where evildoers can hide. (3422-23). God is described in Zech39 as having 7 eyes to illustrate his omniscience, and the prophet Ezekiel depicted God as having eyes all around him (Ez 118). And in the Gospel of Luke, Jesus affirmed, Are not five sparrows sold for 2 pennies? Yet not one of them is forgotten (126).Gods omniscience is seen in Acts 5, Ananias and Sapphira. When Ananias brings the gift, God had seen right through his pretense. No one would know, they thought. And in Hebrew 413 teaches that nothing is hidden from God. All we do and think is uncovered, and displayed before God to whom we must give account.http//Churchlayman.wordpress.comActs 1518 Rev 223, Psalms 3313, Jeremiah 3817-20, Romans 417, Job 3422-23 Ps 139Omniscience in the life and Ministry of JesusThe omniscient God sent an angel to the develop of our Lord to reveal a specific program. Do not be afraid, Mary, you fool found favor with God. You will be with child and give assume to a son, and you are to give him the name Jesus. He will be great and will be called the son of the Most High. The Lord will give him the throne of his father David , and he will reign over the house of Jacob forever his kingdom will never end (Luke 130-33).The bible declares that Jesus was indeed omniscient. Jesus demonstrated it in the NT is the Sermon on the Mount. In Matthew 6 Jesus was talking about the lilies of the field and warned his disciples not to worry because He knows that we need them and He will take care of them.He knew specific details about a womans life whom He had never met (John 416-19). He also had all knowledge about Nathaniel in John 147-49. In Matthew 1727 about Jesus knowing of a accepted coin in a fishs mouth before the fish is caughtJesus Christ had knowledge of specific details about His own death. Then in Matthew 1621, Jesus said that He would go to Jerusalem, suffer many things at the hands of the scribes and the elders, be killed, and then be resurrected the third day. He repeats this prophecy in Matthew 2019.In John 131 Matthew 1226, and Mark 817 proofs that Jesus knowledge in these instances is that of his h uman intellect.We will be able to realize that Jesus is indeed omniscient. In Matthew 1727, Jesus knew that the first fish that Peter will catch will hit a piece of money in its mouth that they could use to pay the temple tax.In John 225 goes so far as to assert the omniscience of Jesus, he did not need mans testimony, for he knew what was in a man. Then in John 147, Jesus knew Nathanael is a man in whom there is no guile Jesus also knew that the Samaritan woman whom he met at the well in S amaria has no husband (John 417-18). Jesus also knew that it will be Judas Iscariot who is going to betray him and that he also knew Peter will deny him thrice (Mark 143). John 1630, His disciples accept His omniscience. Matthew 1621 1722 2018-19 261-2, His prediction of His death demonstrate His omniscienceMatthew 2436 says But of that day and hour knoweth no man, no, not the angels of heaven but my father only. This verse has been a century of debate among leaders of religious groups and has raised controversy as to the Omniscience of Jesus. notwithstanding theologians have diverse stands on this issue. It is therefore important to look back at the nature two natures of Jesus his human and prophesy nature. With this, we can say that if Jesus does not know the period of his return, it does not mean that it contradicts his omniscience, which is attributed to his divine nature.Matthew 1121-23 . (Jesus knew what Tyre and Sidon would have done had the gospel been preached to them.OMNIPRESENCE IN OLD volition AND NEW TESTAMENThttp//allanturner.com/omni.htmlAllan TurnerOmnipresence a theological term that refers to the unlimited nature of God or His ability to be everywhere at all times. God is not like the manufactured idols of ancient cultures that were limited to one altar or temple area. God reveals Himself in the Bible as the Lord who is everywhere. God was present as Lord in all creation (Ps 1397-12) and there is no escaping Him. He is present in our innermost though ts. Even as we are formed in the womb, He knows all the days of our future. God sees in secret and rewards in secret, as Jesus taught His disciples He looks not only on outward actions, but especially on the inner attitudes of a persons heart (Matt 61-18). Because God is the Creator and Sustainer of time and place, He is everywhere. Being everywhere, He is our great Comforter, Friend and Redeemer. Nelsons New Illustrated Bible Dictionary, General Editor. Ronald F. Youngblood. Nashville, Tennessee Thomas Nelson Publishers, 1986.Omnipresence means God is everywhere present. Omnipresence may be defined as God, in the totality of his essence, without diffusion or expansion, multiplication or division, penetrates and fills the universe in all its parts. Paul Enns, The Moody Handbook of Theology. pageboy 194. In Ps 1397-16 Prov 153 Jere 2323, 24 Amos 92 Dt 439 1014 explains the omnipresence of God. Although sometimes Omnipresence emphasizes His immanence, it frequently contents itself w ith affirming the universal extent of Gods power and knowledge. Page 596 Bromiley.The God who is eternal, and therefore not limited by time, is omnipresent, and not limited by space (Psalm 1397-16 Proverbs 153 Jeremiah 2323, 24). This means that the unlimited God in His whole being is present at every point of our space. Perhaps a better way to express Gods omnipresence is to say that all space is immediately present before Him.Gods omnipresence does not prevent Him from manifesting Himself in a localized place. In fact, although His self-existent, eternal, and infinite Being is present to all of space equally, He has, on occasion, entered space at specific points and become present in it for a specific purpose. These theophanies, as they are called, most often involved redemption. For example, the pillar of cloud bearing the glory of God that appeared before the Israelites (Exodus 339 4034 I Kings 810ff) is but one example of such a case. Page 596 Bromiley. Gods presence is not con fined to a certain sanctuary it follows that He can be simultaneously in heaven and on earth. Page 596.Of course, the most dramatic incident of God entering time and space was the incarnation itself (John 114 I Timothy 316). Consequently, Jesus was called Immanuel, or God with us (Matthew 123). But, in entering time and space, God, in His self-existent, eternal, and infinite Being, did not cease to be omnipresent. He was, in fact, still present to every point of space, holding everything together by the word of His power (Colossians 117 Hebrews 13 Acts 1724-28). Another example of God interjecting Himself into time and space would be the coming of the Holy Spirit on Pentecost (Acts 21-4), as well as His indwelling of the body of every Christian (I Corinthians 619).In Ps 1397-10, David exclaims that He cannot flee from the presence of the Holy Spirit if he ascends to heaven, He is there if he descends into the depths of the earth, the Spirit is there also. Even if he could fly away swiftly, he could not hop out the presence of the Spirit.Omnipresence in the life and Ministry of JesusThe Omnipresence of Jesus demonstrates the Omnipresence of God. Bromiley says that Gods omnipresence is closely related to His omnipotence and omniscience that He is everywhere enables Him to act everywhere and to know all things, and conversely, through omnipotent action and omniscience knowledge. page 595. As stated in Matt 2819-20, In giving the great Commission, Jesus commanded his disciples to go as witnesses everywhere, even to the end of the earth, and he would be with them to the end of the age. Indicate that he is not limited either by space or by time. Only God has the ability to be everywhere at once, yet Jesus Christ claims this ability. . Then in Matthew 1820, He says, For where two or three are gathered together in my name, there am I in the midst of them.Further in John 1417, But you know him, for he lives with you and will be in you. Christs indwelling of every be liever demands that He is omnipresent. The omnipresence of the Spirit is also taught in John 1417 where Christ taught the disciples that the spirit would dwell them all, an affirmation of the Spirits omnipresence. In fact, it is evidently the omnipresence of God with us that is the subject of John 313, which says, No one has ascended to heaven but He who came down from heaven, that is, the Son of God who is in heaven. Remember, these words were being spoken by Jesus Himself maculation manifested here on this earth in the person of Jesus Christ.Recognizing that Jesus has a human nature as well as a divine nature, it should be stated that in His Humanity He is localized in heaven, but in His deity He is omnipresent.The doctrine of omnipresence is a facilitate to the believer who recognizes that no calamity can befall him that God is not present with Him and assures the believer that God is at hand to save in every place where there is any form of danger. It is also a warning to the disobedient person that he cannot escape the presence of God.How Omnipotence, Omniscience and Omnipresence relate to concern to Acts 2 1-4, When the day of Pentecost came, they were all together in one place. Suddenly a sound like the blowing of a violent wind came from heaven and fill the whole house where they were sitting. They saw what seemed to be tongues of fire that separated and came to rest on each of them. All of them were filled with the Holy Spirit and began to speak in other tongues as the Spirit enabled them.Base on the above ledger, we can see the Omnipotence and Omnipresence of the Spirit of God manifested on the day of Pentecost. As the speck or wind is a symbol of the Spirit of God. The coming of the Spirit and fire symbolize the divine presence of God. When they were filled with the Holy Spirit, they began speaking in other tongues. It symbolize Gods unlimited power enables them to speak in several languages.Then in John 824 I told you that you would die in your sins if you do not believe that I am the one I claim to be, you will indeed die in your sins.Thus from the above scripture Jesus Knew (Omniscience) what will happen to those who do not believe in Him and that they would die in their sins.Philippians 2 Imitating Christs HumilityCONCLUSIONBIOLOGRAPHYMillard J. Erickson. Christian Theology. Grand Rapids, MI Baker Book signaling, 1989.A.H, Strong Systematic TheologyWayne Grudem. Systematic Theology An Introduction to Biblical Doctrine. Leicester, England Inter-Varsity Press, 1994.Thomas C. Oden. Systemic Theology. Volume One The Living God. Peabody, mammy Hendrickson Publishers, 2006.Geoffrey W. Bromiley. Gen. Editor. The International Standard Bible Encyclopedia. Volumes Three K-P. Grand Rapids, MI William B. Eerdmans Publishing Co.,..Merrill C. Tenny. Gen Editor. The Zondervan Pictorial Encyclopedia of the Bible. Volume Four M-P. Grand Rapids, MI Zondervan Publishing House..Paul Enns, The Moody Handbook of Theology.

Relationship between social media and Indian cultural collectivism

Relationship in the midst of companionable media and Indian cultural collectivismPrakash Thakur, an Indian student in London, has once said that net profit and his iPhone atomic number 18 parts of his life and can non live without it, not even get off home without his smartphone.He is an active Facebook user, log in several times a day via iPhone and relies on this networking website to stays in touch with his friends and colleagues, receives his beloved commemorates promotions, suggests/comments/complains that about products, services and every other things that encounter through his life and shargon it regularly with his connected friends.After being in the UK for almost 2 years, he is now called himself net income savvy. He is more(prenominal) equally to secure products or services that one or more of his friends or colleagues use or recommended, more likely to search for reviews and comments and the best draw online rather than walk around the high-street, and more likely to say it out loud in every possible ways he can online and offline.The pen has been am apply of how important of Internet in Prakash and her life nowadays. Distance does not matter eachmore to get in touch with family and friends. Only few creep clicks, we ar real-time connected through texts, pictures, audio voices, and videos.Physical textbooks, novel, and newsprint be less important when we could find, rake and download almost everything on Internet via laptop, PDA and smartphone like BlackBerry, iPhone, HTC, Nokia, Sony Ericsson, and etc.Study in MIB course has been made a significant change for me to rely more on electronic option and database through GGSBs e-library and started to read the whole series of Twilight Saga e-book version on my laptop. A thought of having an e-book reader is more attracted when iPad is launched into the trade to make my life easier to read e-book and it leave make me look in-trend. solely above are the fashion models of our e veryday life. Internet and blade savvy that is what we are. We acquaint in searching for best assume and become astute online customers.Internet is EVERYTHING up-to-date all sort of data, shopping, chatting with friends (or to the orb), learning, working, finding a date, and finding a job.Thanks to technology that throw ined us to access to the Internet everywhere, anytime and any devices we want where there are an access point.Internet may make our life easier and more convenient, however, there is always one major chore for every net profit and web users too much.For example, when I thought about buying e-book reader, I did not know where to start, then easiest way that everyone in this contemporaries knows Googling it. By typing e-book reader, the result would be 13.4 million Webs for me to lay down a look. Thats far too much and actually, it is impossible to expose all those results.As a business student, I realise that it is challenging for any companies or any str ike outs to stand out among the crowd to be at the top of 13.4 million. And this is just the beginning. Consumers are now have more picks to choose and more power on tick offs they consumed about their imprints and more likely to spread out their volumes like virus.To be continuing.The clearer definition of Web 2.0 by OReilly (2005) said that the 7 characters of Web 2.0 are 1) the web platform that 2) harnessing incarnate intelligence where 3) data is the next Intel inside(a) which 4) allowed companies to have co-developer and work together daily to end the package release cycle. In addition, Web 2.0 will also nominate 5) lightweight programming models including 6) software above take of single device which 7) rich in users experiencesII. digital Life Facts fleshsEveryday, or almost everyday in the UK, according to Statistical air Internet Access 2010 (Office of subject field Statistic, 2010), there were 30.1 million out of the total of 38.3 million adults mesh users in the UK employ the internet from their homes, workplace and when they were on mobiles.As shown in Figure II-1, unsurprisingly, internet was used primarily to send or receive emails as high as 90 per cent while it was used to search for information about goods and services just 75 per cent.In addition to that, there were 51 per cent of internet users used internet so as to read or download online news, newspapers or magazines meanwhile watching web television or listening to web radio were counted only 45 per cent.Interestingly, another 43 per cent of internet users posted messages to chat sites, social networking sites and blogs , and 38 per cent were user-generated content as they uploaded their photos, music or videos to a website (Office of National Statistic, 2010).According to the report, majority of youngster age 16 to 24 years old, in the report, 75 per cent of them posted messages on Internet whilst half of them uploaded self-created content.Figure II-1 Internet activit ies in the UK 2010 (Office of National Statistic 2010)Moreover, Digital Influence Index studied of how the Internet has transformed the consumers behaviour around the world, McRoberts et al. (2010) found that in the UK, individuals spend about 14 hours per week using the internet.So, to answer the question why there were so many adult users actively use Internet? McRoberts et al. (2010) revealed that 30 per cent of the UK consumers trusted internet as the most important(main) source of information rather than e-mail or information received from family, friends and/or colleagues which represented 19 per cent and 16 per cent respectively.Moreover, more than half of the UK respondents (54 per cent) believed that the online parley with others was a safe thing to do and over one third of consumers did not read printed newspaper or magazine anymore, instead, they go online.However,internet has been allowing users to participate or response back to the web as user-generated contents and s hare information online, still, more than of the UK consumers think there was an excess of sharing personal information and many things that was said online is boring (McRobert et al., 2010).Clearly, internet has been influencing and continuously ever-changing the users way of life. People are just not only retrieving information from web sites but also able to create, upload, and participate or even express opinions back to the web in a real-time.All of these impacts from the internet are credited to the marches Web 2.0, therefore, it is very crucial to understand and embrace the definition and effect of Web 2.0 in our life.2.1 Web 2.0The stipulation Web 2.0 is hearably a vague meaning. Web 2.0 is defined internet users as user-generated content which can be seen in public reviews and comments, blogs and video in two way communication (Fenn, 2009 Ryan Jones, 2009). In addition, with Web 2.0, Internet users relatively have more control and interactivity of the content rather tha n just being viewing audience sites owners (Funk, 2009).The clearer definition of Web 2.0 by OReilly (2005) said in the 7 characters of Web 2.0 are as followThe web as platform Website is considered as a station for two-way communication whilst user controls the data or called The network as platform. It is a platform for people to tagging del.icio.us, Flickr and Furl, contribute in page pose TripAdvisor, Amazon review and epinion, participation in blog, enabling the long tailHarnessing Collective Intelligence Massive numbers of internet users are associating with and creating the network. They are ascensive the market exponentially and producing an astonishing collective work in real time. This concept is so called Crowdsourcing. On the other hand, the Web is learning from the users and become little by little smarter. Such as results and location in web search will now show you the most likely what you want in your local area. data is the Next Intel Inside Web 2.0 companie s core competency is database management. on that pointfore, the company strives to be the first who gain and restrain the data assets and put it into their system services.End of the software product Release Cycle The daily basis operations expertise matching development, is the core competency for Web 2.0 companies. At the same time, the companies co-developer is the users as seen in yield source development platform in Gmail, Flickr, del.icio.us and Google map. Together, developers and co-developers (users) are working in at least daily basis to upgrading their software.Lightweight Programming Models As seen in RSS (Really Simple Syndication) and REST (Representational State Transfer), Innovation in assembly is a must to create the effective new business model from syndicating reusable trade good components.Software Above the Level of a Single Device Concept of two-way communication is applied to many digital devices to be connected in real time. More than one device is ne eded, for example, one computer hosting the browser while another one is used to host the server. This is the staple requirement for the basic web application. Moreover, not only the PC that can access to the internet application, but any handheld devices with internet service can also do. generative User Experiences Web 2.0 can benefit from shared data by creating and developing their products and services by learning from their users.Apparently, Web 2.0 is about people communicating, generating and engaging. Web 2.0 usages can be seen in blogs, wikis, social network websites, web applications, video-sharing websites, folksonomy and more.Significantly, we are now communicating more and more everyday through digital world in the global scale. Therefore, Web 2.0 can attract business people to pay attention to it, specially marketer.III. Digital MarketingNowadays, internet is not just one of marketing channels instead, it is the significant part for business future (Chaffey and Sm ith, 2008).Marketing strategies on the internet have been changing. Strauss and Frost (2009) explained the significant impacts of Web 2.0 in todays market thatPower shift from sellers to buyers. Consumer and business buyers are now easily to make an online post that have a massive impact to the business. Buyers attention and consanguinity are racy. The companies need to listen and learn to engage with their customers.Search engines are now reputational engines. Search marketing is the important part of marketing plan as a search engine result pages (SERP) and its popularity are improvingcan increase brand exposure and sensation, site traffic, companys image and sales.Market and media fragmentation. There are an increasing specific-interest market and declining mass marketwhich mean that market and media are now customised according to the consumers needs.Content is still king online. Contents change quickly in digital word and are driven by consumer-generated media. Marketers nee d to engage and respond back to the network.Connections are critical. Social networking is unavoidable. It is about who you know online and what they say about you.Improve online and offline schema integration. As in multichannel marketing offering more than one channel to the consumers to buy products and services.Intellectual capital rule. The crucial resources are not money, but instead, they are creativity, imagination and entrepreneurship.The long tail. The term is coined by Chris Anderson. The concept refers to the economy of abundance where small amount of products sales can collectively increase the revenue significantly. The example from Amazon shows that 57 per cent of total sales come from the small quantities of very different kind of hard-to-find books in a large volume.Benefits of Web 2.0 have been used widely by businesses as material marketing strategies in epidemic rate to communicate to their customers and prospects and enhance their brand experiences.Chaffey and Smith (2008) illustrated how people in online marketplace communicate to each other which he called the web-based community communications model as shown in Figure II-2.Communications are facilitated by the sender or the company to both customers, opinion leaders and opinion formers who will encourage word-of-month online and spread the message to other customers. Furthermore, the company needs to listen and keeps an philia on the customers closely about what they have been talking about in wander to improve its brand revalues.Figure III-1 A web of conversations accelerating word-of-mouth. C, customer OL, opinion leaderFurthermore, within this model, brand awake(predicate)ness is spreading among the relevant community members who will then pass along the viral messages to other members as a form of Affiliate marketing (Chaffey and Smith, 2008).From this model, the online marketer has to carefully select the appropriate channel of online media used in particular community or ne twork so as to achieve the companys objectives.When Web 2.0 is used collectively to connect people together through PC or any other handheld devices like model above, it is called Social Media (Strauss and Frost, 2009).Social media is also called User-generated media (UGM) or consumer-generated media (CGM) which Strauss and Frost (2009) defined as these are Web pages allowing social networking and are primarily authored by internet usersUser-generated media are the average.The impact of Web 2.0 and the web-based community communication pattern indeed influenced the online customers and their behaviour. Chaffey and Smith (2008) mentioned that brand control is unlocked from marketers, the customers have their own brand discussions.Moreover, Harris Interactive, (2007) as cited in Chaffey and Smith (2008), reported that 80 per cent of consumers who have a bad or negative experience in customer services, they will not go back to the company ever again. The angry customers could be lurkin g in the various brands attacking blogs or websites.Also, the consumer communications in the market are established by cultureAs a result, shared patterns were created in toll of thoughts, emotions, and behaviours (Pennington, 2009).Therefore, to understand customers behaviour inside out, it is vital to the companies and marketers to appropriately approach their customers and prospects with the undecomposed message at the right time and using the right communication channels.3.1 Digital CustomersDigital, or online, customers are also called as the Net Generation has significantly 8 characteristics that Tapscott (2008) refered as norm distinctive attitudinal and behavioural characteristic. These norms differentiate the Net Geners from any other generations. Tapscott (2008) explained the eight norms as followFreedom the internet gives Net Geners to have freedom of choice to do whatever they want anywhere they want it.Customization Net Geners will make what they want and make it right to their needs and desires.Scrutiny the internet provides information for Net Geners to scrutinise the products and services. For the company, candour is the best way to reach the Net Geners with easy access information.Integrity -Net Geners are increasingly favoured for the company or any organizations that behave honestly, considering and transparent.Collaboration - Net Geners collaborate to each other online and influence each other to discuss their opinions on products, services, brands and companies.Entertainment amusement and fun are the point of interest for the Net GenersSpeed immediate response is electable. Net Geners often e-mail to people at work because it is faster.Innovation Net Geners prefer the greatest and newest innovative products to make them up-to-date within their social pigeonholing and create their positive images.Therefore, for marketers, to use use the available technology both in effect and efficiently to communicate to the Net Geners or the o nline consumers is considerably critical.The behaviour of online consumers have been changing. They are now trust each other rather than advertisings or companys websites (Strauss and Frost, 2009). perfection online customer, as Chaffey and Smith (2008) suggested, is the person who rates and reviews the product or service online and his opinions could influence another 100 persons regardless of how regular he buy. This group of individuals is called employed customers whose marketers must try to strengthen the relationship with and stimulate the word-of-mouth.The freedom of communication and choices in digital world are now make consumers are more sophisticated than ever as information is overloaded to them (Strauss and Frost, 2009).Therefore, the concept of attention economy is created where Strauss and Frost (2009) explained that it is the idea that information might be infinite, but the take on for it is limited by human capacity.Moreover, there is a trend that online consumers will participate and engage in a group of people whom they share interests and consider other as a person like themselves (Strauss and Frost, 2009).Obviously, online consumers are grouped together and form their own communities they are segmenting themselves.3.2 Market SegmentationSegmentation is the vital starting point for marketing strategy.It is relevant to the marketer to segment the market according to the group of people who share similar characteristics and preferences which differentiate them from the others in the market. (Strauss and Frost, 2009).There are four types of market segmentation which are based on geographic location, demographic, psychographic and behavioural related to the uses of products.In the digital world where there is no physical boundary, the population cannot be acculately justified and online consuming behaviour is changing rapidly. However, the observation showed that online users have grouped themselves according to their interest.Therefore, the psychographic segmentation is the most effective to be applied to the digital world where the group of people who share the similar activities, interests, opinions, attitudes, lifestyles, and value. (Strauss and Frost, 2009).Psychographic segment is significantly related to culture because culture is what we defines a human community, its individuals and social organisation (Mooij, 2009).3.3 CultureCulture, a sophisticated word, is described in Mooij (2009) that culture produces individuals ideas, values, acts, emotions and even part of identity.Hofstede (1984 cited in Cry et al., 2008) defined culture as the collective programming of the mind which seees the member of one group from another.Pennington (2009) also explained the term culture as the shared, learned patterns of thoughts, feelings, appetites, and behaviours, based upon a climate of values, for organizing or adapting to the internal and social environments.People mostly unconsciously absorb their cultures. And culture defined their perspectives toward things differently, including themselves, others, societies, organisations, nature and universe (Kotler and Keller, 2006).For marketer, cultural differences play an important part of both marketing communication and brand management strategies, especially in the global scale (LaPlante, 2005).Geert HofstedeTM cultural dimensions power distance, individualism-collectivism, masculinity-femininity, and uncertainty avoidance had been used in management and marketing perspective to better understand national culture (Cry et al., 2008).Specifically considering in individualism-collectivism, this dimension is described as relationship of individual toward others. Individualism society will value personal interest, individual decision-making, and lose social bounding (Cyr et al., 2008).On the contrary, collectivism is the society where social members are integrated strongly into cohesive groups (Itim International, 2009).In order to identify the level of c ollectivism in particular culture, Shulruf et al. (2003) presented the measurement tool for individualism and collectivism in a practical way.The measurements for collectivism society are interdependent to each other or relatedness, has sense of in-group belonging, and prefers harmony by seeking advice. Whilst individualisms measurements are the opposite independence, self-reliance, and self-focused (Shulruf, et al., 2003).3.4 BrandAccording to the American Marketing connector (AMA), brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors (Heding et al., 2009).Consumers use brand names to identify what products or services that would satisfy their purchase (Rowley, 2004).While Pennington (2009) mentions that brand is important to social objects to communicate, identify and distinguish consumers in their market culture.Everyt hing can be branded products, services, stores, individuals, places, or ideas (Kotler and Keller, 2006)Especially in this digital-driven market, products and services are rather imitated easily but not brand, therefore, to create strong and powerful brand is extremely crucial (Chernatony and McDonald, 2005).The successful brand can be seen in Millward Brown Optimor (2010) cited in Clark (2010) reported that Google has the highest brand value with $114,260 million in 2010, 14 per cent increase from sound year and its rank is unchanged from 2009. People know what Google is, they even use the brand as a verb to search online is to google (Kotler and Keller, 2006).So, to brand a product or service, it is about making consumers know the differences especially in the intensely competitive market.To Rosen and Rosen (2009), building a brand is the artful masters of awareness and marketers have to be careful with every aspect of brand.Brand equity is explained as the power of a brand lies i n what resides in the minds of customers. and the concept plays critical role in branding process (Keller et al., 2008).To acquire brand equity, Keller (2008) suggested that marketer have to establish high level of brand awareness, in which consumers ability to recognise and recall brand, and strong positive attitude toward brand image which will result in brand friendship that consumer perceived the funnyness of brand.In Pappus research (2005), it had proved that brand awareness is one of the two distinct attributes of brand equity.3.5 Brand AwarenessKapferer (2008) said that brand awareness is a collective phenomenon that holds a reassuring message from individual level and have a correlation with many aspects i.e. trust, closeness of people, accessibility, reliability and traditionalistic styling.Brand awareness is defined as ability to identify (recognise or recall) the brand within the category, in sufficient detail to make a purchase (Kotler and Keller, 2006).It is the like lihood of the brand trace in memory in the different conditions that will come to consumers mind (Keller, 2008).Brand awareness can be thrifty by 1) recognition ability to identify brand in different situations and 2) recall to retrieve brand element when some probe or propel is given (Keller, 2008).Since brand awareness is the fundamental step to acquire brand equity, therefore, it is also the most important step to start building brand especially in online market.To be top-of-mind in consumers mind in the product that relatively low-involvement choice such as electronic book or e-book, the awareness of brand is suggested to be the first criteria that consumer will choose unless other new brands draw their attention (Elliot and Percy, 2007).Therefore, efficient and effective communication channels that influence brand awareness must be carefully selected in order to create, sustain, and strengthen brand (Kotler and Keller, 2006)3.6 Marketing Communication Media, Viral Marketin g and Brand AwarenessMarketing communication (MarCom) is the brand building tool used with other strategies to acquire and enhance customer relationship in the long term (Strauss and Frost, 2009). Consumers need to be aware of the product before anything else.Digital Media is nowadays used to communicate to target market as one of the tool for Integrated Marketing Communication (IMC)Digital media includes E-mail, web sites, and social media. According to Strauss and Frost (2009) social media here consists ofBlogs online diaries, or journals, frequently updated and presented in chronological order on Web page (from the term Web log).Social Networks social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links disease transmission (epidemiology), or airline routes. Social network idea is based o n theory of hexad degree of separation where individual is able to connect to every other person within six other people or less.According to Kirby and Marsden (2006), viral marketing refers to any strategies that make people pass along marketing message to others in exponential growth like virusand this occurred among social network as well (Strauss and Frost, 2009).De Chernatony and McDonald (2005) suggested that critical successful communication is the understanding of brand in social media context and consumers.In Cruz and Fill (2008) research to identify key criteria of viral marketing, one of their findings is that to evaluate the viral marketing, the most popular criterion is awareness.IV. E-bookThe definition of e-book or as known as ebook or digital book from the NetLingo (2010) is that it is a book that can be downloaded and read on a computer or other digital device.There are several e-book formats nowadays including The Mobipocket Reader, The adobe brick/Glassbook eBook Reader, Microsoft Reader, PALM OS or WINDOW CE, HTML format, The Open eBook Publication Structure, The Rocket eBook, the SoftBook, Adobe PDF, Rich Text Format, and ASCII (NetLingo, 2010).The market value in terms of online book buying, Fenn (2009, p.46) reported that in 2008, the figure revealed at 415 million and accounted for 13 percent of all new book sales.Now, the fact that there are at least about 3.5 million e-books available to download for free (World Public Library Association, 2009) from only one website called WorldeBookFair.org has been attracting more consumers to own e-books.As technology changing rapidly, market recently experienced more brands of electronic reader device (e-reader or e-book reader) in the market such as Sony PRS 505, Amazon Kindle 2, iRex IIiad 2, Bebook, Cybook Gen 3 and the list continue (ebook-reader-guide.com, 2009).Especially, the entrance of new Apples newest device called iPad has been triggering the e-book market to be more popular. As Jobs (2010) cited in Stone (2010) that for each iPad that the Apples sale in last two month, 2.5 e-books were downloaded or more than five millions books.The trend of e-book is on the rise as e-book buyers bought less printed books than before, not buying printed books at the rate 25 and 15 per cent respectively (Book Industry Study Group (BISG) (2010) cited in Holt, 2010).As Epps and McQuivey (2009) said that two new e-readers will be launched in India which will allow Indian consumers to start catching up with the e-book trend.Obviously, e-book market is growing and still has very high potential room to grow in the digital world.V. IndiaIndia is the soil that holds several reputation names. It is the worlds second largest population after China which has approximately 1,157 million people in July 2010 (CIA, 2010), the fourth largest, after the United State, China and Japan, in terms of oil consumption in 2009 (eia, 2010), and one of the BRIC countries the world fastest growing and l argest economies (ONeill, 2001 cited in Rozhnov, 2010). Therefore, it is important to see overview of the country.From CIA (2010), India governed as a federal democracy where the government share the power with another 28 states. The English common law is used as a based legal system in India.Economic in India is growing, 6.5 per cent in 2009, and is regarded as the world second highest growth within major economies. Service sector accounted for 54.9 per cent in GDP. swelling rate is still as high as 10.9 per cent in 2009 (CIA, 2010).In term of society, 29 per cent of population is classified as urban where the literacy rate is 61 per cent. Even though India consists of variety of language, however, English is still widely used to communicate among national, political, and commercial people (CIA, 2010).As a culture, Indian was identified as collectivist where family is the central of the society and people value group performance (Banerjee, 2008).For technology, CIA (2010) reporte d 81per cent of Indians are internet users. The penetration of internet users, 51 million are active users, 40 million in urban area and 11 million in rural area (Juxt, 2010 cited in India Microfinance, 2010).Moreover, in India, 40 per cent of online consumers bought products online which increased 18 per cent from last year. As a result, the growth in online shopping has increased by 33 per cent (Juxt, 2010 cited in India Microfinance, 2010)As a consequence(has as a result previously), India is one of the high potential markets for e-book industry due to its population size, economic growth, unique social and cultural context, as well as technology development.VI. Research MethodologyThis project is exploratory market research as the paper intention to gather unique information and develop relevant strategies from the information derived as well as relationships between variables (Aaker et al., 2010 Saunders et al., 2009)This chapter will summarize the research methodology used to achieve the projects objectives as well as research philosophy, approach, strategies, and method choice. Furthermore, the conceptual framework is also described in this chapter.The selection of research methodology is refractory by objectives and research questions which also will be demonstrated in this chapter.6.1 Research QuestionThe research question for this paper is How the social media with viral manipulate should be used among Indian as a collectivism culture to enhance brand awareness in e-book market?The following research objectives are established to address the research question stated above. By the end of this paper, all answers would be issued.How much social media with viral message is used in Indian cultural collectivism?How much Indians aware of e-book?What is the relationship between social media with viral marketing and Indian cultural collectivism?What is the relationship between Indians cultural collectivism that rela

Gravimetric Determination of Chloride | Lab Report

Gravimetric Determination of Chloride Lab ReportThis experiment was done to determine the sum of chloride ions arrange in a known Sodium Chloride sample and an unknown sample by Argentometric method. Silver process solution of 0.2 M was added slowly to the sedimentary solution of 0.50 g test sample while continuously stirring and the chloride was precipitated as smooth-spoken-tongued chloride. This precipitate was filtered, dried and weighed. Then the average percentage of chloride present in the known NaCl and the unknown sample was determined to be 65.40% and 24.98% respectively.Introduction of hydrometric determination of chlorideThe use of notes grey nitrate to form the precipitate of fluent chloride and gravimetrically determine the amount of chloride present in the sample is one of the most common methods employed in lab. Any inorganic compound containing halogen can be made into aqueous solution and treated by silver nitrate to obtain the precipitates of silver halide . The reaction involved is as followsAg++X(aq) AgX (precipitate)whereX=Cl,Br, orI.In this lab, chloride salt was used as test sample. The salts (both known and unknown) were treated with silver nitrate to obtain white precipitates of silver chloride. The silver chloride was initially form as colloidal solution. After subsequent heating, nucleation process was dominated by particle growth and the precipitates separated show up as coagulated mass.During this procedure, the pH of the solution is kept slightly acidic by addition of Nitric acid. The acidic pH eliminates the interference by anions (like carbonate and sulphides) of weak acid (www.wikipedia.org). Otherwise, these anions can from sparingly soluble silver salt in neutral pH. Similarly, the silver nitrate is also added in a infinitesimal supererogatory to enhance the formation and diminish the solubility of silver chloride (Le Chateliers Principle). Moreover, the combined action of moderately high pH and slightly excess silver nitrate promotes the coagulation of the silver chloride precipitate by formation of dielectric layer (Skoog, 317-319).During the experiment, if the precipitate of silver chloride is exposed to light, it photo-decomposes to give basal silver and chlorine gas. The elemental silver (violet color seen in precipitate) combines with other chloride ion to from silver chloride. However, due to the chloride that escaped as gas, the product is lost and that gives low yield (www.cooper.edu). Although, in practice, the amount of silver chloride nitrate that decomposed is negligible, it is better to avoid exposure to direct light. The photodecomposition formula is as follows2 AgCl (s)2 Ag (s) + Cl2(g)3 C12(aq) + 3 H2O (l) + 5 Ag+(aq)5 AgCl (s) + C1O3-(aq) + 6 H+(aq)Materials and MethodsMaterialsEquipmentsThree 400 mL BeakersThree fritted funnelsHeating plateGraduated cylinderAluminum foilAnalytical residualHot ovenDesiccatorsChemicalsSodium Chloride (0.50 g)Unknown sample (0.50 g)Silve r nitrate solution (0.2 M)Nitric acid (concentrated and 6 M)Ammonium Hydroxide or Ammonia in water (6 M)Distilled waterMethodsProcedureThree 400 mL beakers and three fritted funnels were cleaned, dried and labeled properly.By using the analytical balance 0.50 g of atomic number 11 chloride (NaCl) salt was weighed and dissolved in 100 mL of distilled water in all(prenominal) beaker.Slowly, with continuous stirring, 0.2 M of silver nitrate was added to each beaker until the coagulation of silver chloride was observed.Then, 3 to 6 mL of 6 M of nitric acid was added to each beaker.The mixtures in the beakers were heated to digest the solution for ten minutes.Small masses of silver nitrate was added periodically while heating the beakers until the solution stopped becoming cloudy upon the addition of silver nitrate, confirming that the reaction was complete.The precipitate of each beaker was filtered through the pre-weighed fritted funnel. The precipitates were washed up to eight time s with distilled water mixed with 0.5% of 6 M Nitric acid. (1 mL concentrated HNO3 in 200 mL distilled water).The funnels along with their contents were wrapped in the aluminum foil and placed in the oven at 120oC for ninety minutes.The funnels were taken out and placed in desiccators to collected to room temperature.The mass of the fritted funnels and their respective contents were determined by using analytical balance and subtracting the weight of fritted funnel from that of fritted funnel and its contents combined.All the to a higher place procedures were repeated fro the unknown sample.Cleaning fritted funnelConcentrated nitric acid was allowed to stand in each funnel for five minutes.Using a nihility the acid was drawn out and disposed in proper waste container.Each crucible was rinsed with three portion of water. Then, 5 mL of 6 M ammonium hydroxide was added, and after five minutes it was drawn out through the filter.Each crucible was rinsed with six to eight portion dist illed water.The crucibles were placed in oven at 110oC for about ninety minutes to dry them to constant weight.The funnels were taken out and cooled in the desiccators.The crucibles were weighed, three times each, to ensure they give constant mass. (If not, heating and drying wouldve been repeated.)Results seek weight = 0.050 gGravimetric factor (GF)= Cl formula weight/AgCl formula weight = 35.45/143.3214 = 0.2473Percentage of Chloride = Wight of AgCl precipitate weighed (g) * G.F. * 100Sample weight (g)Discussion of gravimetric determination of chlorideThe percentage of Chloride in the known sodium chloride salt and the unknown sample was determined to be 65.40% and 24.977% respectively via gravimetric method. In theory, the percentage of chloride in sodium chloride salt is 60.66%. The variation in the percentage of chloride in the known sample may have been resulted by impurity in the sample or due to the random error during experiment.This experiment is the classical example of the precipitation reaction where the formation of dielectric layer of silver chloride stabilized by nitrate ions takes place. Upon the addition of silver nitrate in the aqueous solution of the salt, the formation of the silver chloride occurs as a colloid. Slightly excess silver nitrate is added and also nitric acid is added to raise the concentration of the nitrate ion in the solution for two reasons. The first reason is to prevent the solubility of the silver chloride precipitates that are formed as precipitate. The second reason is to enhance particle growth and the formation of the dielectric layer (Skoog, 317-319).The precipitates formed are formed as colloids. Since colloids are stable molecules, it is necessary to heat, stir and add to a greater extent electrolyte (nitrate) to obtain particle growth by the process of adsorption. The colloid obtained is made of silver chloride as primary adsorption layer and nitrate ions make up the counter-ion layer to stabilize the system. C ontinued heating ruptures the counter ion layer and promotes stabilization by the nitrate ions produced by the addition of slightly excess silver nitrate and nitric acid (Skoog, 317-319). However, addition of too much silver nitrate is avoided to prevent the co-precipitation of the silver nitrate. Nitric acid is used in the reaction mixture as well as to wash the precipitates formed. Washing with nitric acid ensures that the precipitates will be preserved because washing with water may dissolve it (Lab Handout).The precipitate thus obtained was weighed to determine the percentage of chloride present in the starting sample. This process can be employed quantitatively to determine the purity of the sample. In many cases, precipitation reaction of silver halides is qualitatively used to identify whether the inorganic compound consists of halides. In this lab however, the silver nitrate was used to quantitatively determine the percentage of chloride present in the samples. The known sam ple of Sodium chloride seems to have impurity because it gave more percentage of chloride than theoretically expected. But, the identity of unknown sample was unknown and jus by analyzing the percentage of chloride ion nothing can be said about its identity.

Commentary on a Passage from Shelleys Frankenstein :: Mary Shelley

The transportation begins in first person, whom we presume is Frankenstein, where he is reminiscing on some of the consequences of his meddling with nature. He informs us that three years ago, he was engaged in an activity which created a monster whom he describes as a fiend whose unparalleled barbarism has desolated my heart, and filled it for ever with the bitterest remorse. He then goes on to talk about how he is about to create a mate for the previous monster and is panicked about the effects it will maintain on both his creation and society. The mood of the passage is very glum as the narrator is contemplating the unforeseen horrors arising from this eerie experiment. He questions the result of this mate, thinking she also might turn with disgust from him to the superior beauty of man, she might quit him, and he be once again alone. Through his voice, it assists our understanding of the material as through the narrators bleak heart, we be made to experience very strongly t he finis of his guilt. The tone of this passage is somewhat personal in the sense that he seems like he is arguing and deliberating to himself about the events which either have happened or are about to, Had I the a right, for my own benefit, to inflict this curse upon everlasting generations?. He questions his own significance in society at the time when the passage is written and for the future generations and thinks himself as a curse upon everlasting generations. Having heard his reasons and seen his desolation and feeling the despair of desolation we, as readers are more commensurate to sympathise with his actions.The overall meaning of the passage is to tell a story about a character in which they are in deep disquiet and melancholy and read their views on the surroundings around them. The key themes that are conveyed to us the readers are that of madness. The author manipulates our sympathy for the monster Frankenstein by seeing it from his aspire of view and listening t o his thoughts about himself being a curse. The piece does have a clear point of view, as his thoughts are straight-forward. This will have an effect on the reader by pointing in the direction the author maneuvers our sympathies by showing us different perspectives of situations. The setting plays an important part in reflecting the shifting moods and emotions of characters by giving us a sense of loneliness I sat one evening in my laboratory.

Common Motifs of Edgar Allan Poe Essay -- Biography

Edgar Allan Poe was born in Boston, Massachusetts on January 19, 1809. His first leger was unblocked in 1827. In 1829 Al Aaraaf Tamerlane, and Minor Poems, Poes second book was published. Poe became the editor of The Southern Literary Messenger in 1834 after his lawyer persuaded them to publish some of his stories and make him an editor. During this time his mark on American Literature began. Three of Poes well-known stories are The Cask of Amontillado, which was published in 1846, The Tell-Tale fondness, which was published in 1843, and The Pit and the Pendulum, which was published in 1842. In these three stories like most of Poes stories they deal with the deep, dark, psychological side of the human brain. In Poes short stories The Cask of Amontillado, The Tell-Tale Heart and The Pit and the Pendulum, Poe use three common motifs death, fear or terror, and madness.The meaning of death is the permanent end of all life functions in an organism or part of an organism. Death can ta ke different forms, sickness, revenge, hate, misunderstandings, love. Death is one of the main motifs in all two of the three short stories, The Cask of Amontillado Montresor kills Fortunato in revenge, and although death is mentioned in The Pit and the Pendulum there is actually no form of death even though it was close to happening. ..I felt that I tottered upon the bring I averted my--...An out stretched arm caught my own as I fell fainting into the abyss. It was that of General Lasalle (The Pit and the Pendulum p. 10). In The Cask of Amontillado where Fortunato was chained to a wall and then bricked into a little cavern filled with bones and then the room was set on fire. I thrust a torch through the remaining aperture ... ... he starts to think more of how he may die. When he is finally pushed over the edge of the pit, which could be considered being pushed over the edge of insanity, everything comes rushing back to truthfulness when he is grabbed by a General. The Cask of Amontillado, The Tell-Tale Heart and The Pit and the Pendulum, all have common motifs death, fear or terror, and madness. Each story has their own picky way of showing the three different motifs. In all three stories these three motifs were connected in some way. Someone was afraid of something or someone, which flock them mad, which led them to kill someone. In the case of The Cask of Amontillado death was caused by revenge, and hate. Death, fear and madness are all common themes in a carve up of Poes work. They add depth and different perspectives to look at things from. They all make the stories what they are.

Balance Of Power :: essays research papers

The Balance of Power      byout the semester, a theme that has get hold ofd our thoughts has been the idea that the self is the capacity to have capacities. Through what we have read, written about, and discussed, we have been trying to come up with our own answers to the questions about the self what a capacity is, how we find them, which ones argon essential to mankind flourishing, what we do with them once they are found? Yet all of these questions lead us to answer that final and defining question of "what is the truth?"     A capacity is a capability or a realized power in a person. Some of the authors that we read throughout the semester believed that these capacities must be implanted into us, and then nurtured and trained. C.S. Lewis says that, "The assess of the modern educator is not to cut down jungles, entirely to irrigate deserts."(1-p.27) However, in this statement he contradicts his own belief. In order for irrigation to work and establish things grow, there must be something there beneath the surface to begin with. This is exactly my belief. I agree with Lewis that our capacities must be trained and educated, but those that are essential to human flourishing are inside our hearts waiting to be uncovered.      But how then, do we go about uncovering these capacities? The answer is so simple, and yet far to complex to completely explain in one paper. It takes thought. In fact, thought is the best example of a capacity. No one shtup teach thought. It is an innate quality of all human beings. However, thought is not complete in its original state. We must train and educate our ability to think. We burn train it to be analytical, critical, evidential, logical, careful, clear, subjective, objective, etc. The list could go on and on. We can irrigate it and watch it grow. But that is assuming that it is there in the first place. Kierkegaard was on the honorable track t o uncovering what is inside of us. He believed that it would take subjective thought about ourselves, not being detached from our feelings, but letting our emotions be our guide to what we truly believe.           However, subjective thinking alone cannot decipher what capacities are essential to our lives. It gives us a place to start from with what really matters to us in our hearts, but it is clouded by our biases and prejudgements.